Article by Matthew McClifford
Often it feels as though something hasn’t happened until it’s happened online. And that’s as true for your fundraising efforts as it is for relationship statuses and your baby’s milestones (in excessive detail). People live almost every aspect of their lives on the web. It’s where they get information, do business, entertain themselves and most importantly, share with others.
Therein lies your fundraising success, an opportunity to maximize your efforts by reaching people through multiple platforms that have already laid the groundwork for you. But the pace at which these platforms are evolving is non-stop, inventing new ways to connect with people and increase your donor base. Still, one constant remains: human beings are social. They want to interact, to be engaged and acknowledged, and doing so, will spark the greatest reaction. Luckily, there are countless resources at your disposal to help you do just that. The trick is in knowing how to use them properly.
Twitter: no spam is good spam (unless you’re desperate. Then only on pizza.)
Twitter is great for quick updates and real-time campaigning, but you’ve got to be able to cut through the clutter to keep anyone’s attention. There’s a lot you can do with 140 characters to spread your message, but such limited space means each character needs to pull its weight:
. Strip your tweet. Keep it simple so the message isn’t bogged down by fluff, and room is left for others to re-tweet it. Include relevant keywords and stylize your tweet enough to sound human, but keep it short and sweet.
. Hashtag that puppy. Include Hashtags with topical nouns, causes, industries, etc that are associated with your message. This makes it more search friendly and helps to incorporate it as part of a conversation with users who are interested in that topic. Encourage others to re-tweet it.
. Follow tweeters carefully, and engage in a dialogue with them. If someone tweets you, respond back and re-tweet them. Ask your users questions, offer incentives and pass comments along. People are more likely to react if they feel like they’re talking with a human being, not a faceless organization.
. For the love of canned meat, don’t spam. Keep tweets relevant and engaging, not a barrage of useless information. Talk with your users. Don’t give them a rambling monologue.
Facebook: You like me! You really, really like me!
Facebook is all about community, to establish a link between you and your donor base. Once you get people to officially “like” you, they’re privy to all the great content updating your page. It offers a space for more in-depth conversation than Twitter and a richer atmosphere for your cause (with photos, profile information, associated groups and so on). But to avoid a moot Facebook profile that just sits there, you’ve got to create an experience for your fans:
. When creating your profile, define a vision or purpose for your page. Consider it from your fan’s viewpoint. What does you audience get out of “liking” your page? How can they interact with the cause and feel more connected to it?
. Update regularly with statuses and wall posts that are applicable to your cause and will get people to act upon seeing them: whether it’s just checking out your page or following a link through to a full donation. The spam rule, as always, is in effect here. Avoid hyperbolic statements and excessive capital letters that make people feel as though someone’s yelling at them.
. Be generous with your information, time and resources. Offer incentives that compel people to move forward and respond to comments quickly and keep a conversation flowing on your page. Make it so that people feel acknowledged and rewarded for helping your cause, be it with interesting linkable content or documented credit for donating that they can share on their own profile.
Piryx: the Swiss Army knife of social media fundraising.
While Facebook and Twitter are the most highly used networks, they’re only a sampling of the myriad of options for marketing your cause. In fact there are so many, that undertaking a complete social media campaign can feel daunting. Piryx understands this issue, having built a fundraising platform that gives access to countless social media sites and the tools to easily manage them, from one online hub.
A free account offers links to your online fundraising page through email, Facebook and Twitter, along with a simple analytics dashboard to help you keep track of your online influence and donations. Information and tips to master your social media campaign and spread your content throughout the web allow donors to market your cause for you and multiply your audience.
Piryx makes the process as simple and manageable as possible so you can dedicate your time to raising money and championing your cause, without getting lost in tedious details. Embracing the marketing potential of social media is necessary for any fundraising campaign that wants to make an impact. While door-to-door canvassing and bake sales are good for fresh air and a sugar rush, operating online is the best way to reach your donor base and maximize support. And learning the nuances of social media now, puts you in a greater position to adapt to the constant evolution of online marketing.
So, hop online and master the fundraising campaign of 2011. Before we start quoting Bob Dylan. By using the Piryx online fundraising platform, you can create and track as many Facebook fundraising and/or Twitter fundraising campaigns as you wish. Increase your causes’ reach worldwide, gain new supporters, donors, and donations with ease. All you need to do is create a free account at Piryx today!
About the Author
Fundraising is now easy for causes to raise money online. If you need to fundraise for your cause, you can create and manage multiple online fundraising campaigns quick and securely by using Piryx’s free fundraising tools today. – Author: Hayley Mullen
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