When to do “The Ask” for a non-profit fundraising event?
Question by Nefe: When to do “The Ask” for a non-profit fundraising event?
I’d like to know where I can find any academic information on the psychology of giving at a non-profit fundraising dinner.
During a dinner-style fundraising event, when is the best time to present “The Ask”? When are people more psychologically inclined to donate towards the cause? Before the main course, after the main course, between appetizers? The non profit deals with international development in third world countries.
I’m looking for studies, academic articles, etc., that show a particular time or setting for “The Ask” to be done.
Thanks!
Thank you everyone! The only issue I see with asking after dinner is that often, people will leave immediately after dinner, even before dessert is served, especially if they are coming with young children. We have optioned to keep the raffle prizes until dessert is served ( and that people MUST be present in order to claim their prize). However, while we have very attractive door prizes (flights, cruises), we are doubtful that the majority of people will actually stay, as they may not find their chances of winning quite high (we are expecting over 300) . I also feel that immediately after cocktails is a tad rushed. Some psychological studies have noted a principle of recriprocity: if they are given a service or gift, they are more likely to give. Once they have eaten and socialized to their heart’s content, they are more willing to give as they realize how much they have in comparison to others…thoughts, anyone?
Best answer:
Answer by Piggiepants
In my option, nothing is worse than interupting people at any point during a meal. If everyone’s hands are busy and their mouths are full, they aren’t going to be writing you any checks. At the very least, save the ask until after dinner, but before dessert.
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